Post 2: Celebrity Endorsement

Pretty sure everyone loves a pair of durable jeans that lasts them for ever. Wrangler jeans do just that, and supporting Wrangler is the man, Brett Favre. My favorite football player, Brett Favre endorses Wrangler Jeans. Wrangler jeans are made for an American man who works hard. The core values of Wrangler jeans are durability, toughness and dependability. Brett Favre does many commercials supporting wrangler jeans. He started his endorsement deal in 2007 with Wrangler. The two most famous commercials are when he makes his teammates wear Wrangler jeans at football practice before the big playoff game. The second commercial is when Brett is at home, driving his lawn mower wearing Wrangler. I believe that Brett Favre is the perfect man to endorse Wrangler. He exhibits all the core values of Wrangler. He is physically and mentally tough. To be a 40-year old man and take as many hits as he does and still play through it all, he definitely fits the quality of tough and durable. Also Brett Favre stated when he took this deal that "Wrangler Jeans are a perfect fit for my lifestyle. I've always loved the brand and what it stands for, and now I am honored to be part of wrangler jeans." Wrangler jeans are fit for an American man, and Brett Favre truly represents that image. He's a typical guy that loves to be outside hunting, mowing the grass and on the field. I couldn't picture a better fit for Wrangler Jeans.
With Brett Favre as their endorser, Wrangler jeans have said their sales have climbed. They especially said that since Brett Favre had an amazing year, sales increased. They aired many commercials during his playoff run. I think as long at Brett Favre continues to play football, wrangler jean commercials will be a success. But if wrangler chooses Aaron Rodgers as their endorser, I expect them to go bankrupt. Director of marketing for Wrangler, Craig Errington said all good things about Brett. He talked about how Brett is one of the best quarterbacks to play the game and exhibits all the values Wrangler Jeans have supported throughout the years. "He is the perfect ideal spokesperson for Wrangler and we look forward to cheering him on during his season." Brett is the best person to support Wrangler Jeans and I wish him the best of luck!